Free PDF Build Your Beverage Empire: Beverage Development, Marketing and Sales, by Jorge S. Olson, Carlos Lopez
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Build Your Beverage Empire: Beverage Development, Marketing and Sales, by Jorge S. Olson, Carlos Lopez
Free PDF Build Your Beverage Empire: Beverage Development, Marketing and Sales, by Jorge S. Olson, Carlos Lopez
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From Beverage Development to beverage marketing, sales and distribution, this book covers in detail how to start and grow a beverage business.
This Beverage Industry Book is divided into three parts:
1.The Beverage Industry = learn the opportunities and niches within the beverage industry.
2.Beverage Development = what is the cost of beverage formulation? What is the cost of beverage development? How about production? This is all covered here.
3.Beverage Marketing, Sales and Distribution = Lean how to reach consumers, distributors and retailers with your beverage
Some of the strategies you'll learn from the book are:
•Beverage development on a bootstrap budget
•The "real cost" of beverage development and production
•The top mistakes made by new beverage entrepreneurs that cost them over $200,000 - and how to avoid them
•Beverage marketing to distributors, retailers and consumers
•Don't compete with the big boys on their turf. How to disrupt the beverage industry with new marketing strategies.
•Why beverage distributors will not return your call and how to grow with or without them
•Social media for beverage marketing, what works and what doesn't
These are some of the many questions this beverage industry book tackles
complete with examples, case studies and step-by-step techniques to develop,
market and sell your beverages.
From beverage development to beverage sales and distribution, strategy and marketing of your beverages in the USA and out. Learn to develop and sell your beverages including
•Functional beverages
•Alcoholic beverages
•Ready to drink
•Energy drinks and shots
•RTD tea
•High end water
•Vodka
•Tequila
•Beer
This is a step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using:
•Wholesalers
•Distributors
•Convenience Stores
•Supermarkets
•On Premise Accounts
Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life.
This beverage industry book is a must read for anyone in the beverage industry from executives to sales people, beverage marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution.
Learn from the authors, Carlos Lopez and Jorge Olson, considered experts in beverage branding, sales and marketing.
.
- Sales Rank: #572436 in eBooks
- Published on: 2009-02-13
- Released on: 2009-02-13
- Format: Kindle eBook
From the Author
The Beverage Industry can be a lot of fun and very exciting.� You can use your creative side in beverage development�as well asyour business experience and knowledge in beverage sales and distribution.The BIG problem is there is not a lot of information out there for newentrepreneurs or even for existing executives.��This is what I quickly realizedwhen I jumped into the industry as a beverage distributor many years ago.� Since then I've worked in every aspect of thebeverage industry, but one thing has not changed; there is not a lot ofinformation out there for people starting out. �This is why I wrote this book; for all the newbeverage entrepreneurs joining us now and in the future.
�
In writing the book I spoke with more than 300 new beverageentrepreneurs as well as many distributors and executives from small and largebeverage brands.� They contributed themost to the book as they asked me hundreds of questions about the industry, howto get started, how to sell and much more.Everything was discussed, from beverage development to branding and evenexpanding outside of the country.�� Allthose questions and the answers make this book.Thank you to all that contributed.If you have questions that are not covered in this book I will add themin the next edition. Just contact me and send me your questions.
From the Back Cover
"The Beverage Industry Bible"
�
Learn to develop and sell your beverages including new agebeverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea,water, vodka, tequila, beer or any other type of beverage.
�
This is a step by step guide that teaches you how to developand brand your beverage, reach your perfect target market and sell it usingwholesalers, distributors, convenience stores and supermarkets.
�
This book is a must read for anyone in the beverage industryfrom executives to sales people, marketing managers, brand managers,merchandisers as well as production specialists.� After finishing the book you will be anexpert in every segment of the beverage business; from developing a brand inthe drawing board to reaching your target market correctly, writing yourbusiness plan and executing it with sales and distribution.
�
Discover every single sales anddistribution channel & how to penetrate it with your beverages
�
Learn from the authors, Carlos Lopez and Jorge Olson, and the national experts on beverage development, branding, sales, distribution & marketing.
�
�
BuildYourBeverageEmpire.com�
About the Author
Jorge Olson is a beverage entrepreneur and consultant, considered the foremost expert in theBeverage Industry in the country. He's sought after by new beverage entrepreneurs, beverageindustry executives and investors such as hedge funds and investment banks forhis beverage industry analysis.
�
He has worked in every aspect of the beverage industry frombeverage development to beverage� marketing to beverage sales and distribution; hehas more than 80,000 subscribers to his newsletters and has done hundreds ofbeverage projects from Coca Cola to 5 Hour Energy, SAB Miller and a multitudeof start-ups. He also owns several beverage businesses in the USA and even inMexico.
�
Jorge lives in San Diego, California with his "extendedfamily" and when he is not with his family he spends his time between thebeverage industry and writing.� He hasseveral other books published and is working on several books.
Most helpful customer reviews
31 of 33 people found the following review helpful.
Light on content, heavy on self-promotion
By A Simple Guy
Like one other reviewer said here, this book is purely self-promotional. It's light on content, has spelling and grammatical errors and uses a lot of redundant text (fillers). For example, every chapter begins with "you will learn how to ...", then goes light on details and ends with "you now have learned that ...". But we never learn much.
To add insult to injury, I hired Jorge after reading the book, in a desperate attempt to see if maybe he could help me out with my beverage. Turns out, he's just the same in real life as he is in the book: all talk, no action, no insight, no help.
22 of 23 people found the following review helpful.
Not considered a real book by any means.
By NickTC
I never write reviews. I make an exception here because this book is terrible. Brad Smith's review is SPOT ON! Even the passages he quotes from the book are WORD FOR WORD. The entire book spends pages and pages telling you everything you will learn LATER in the book--- and when you get to the second half of the book, it reminds you of everything you JUST READ, which was just the author telling you what you're GOING TO READ! I'm not exaggerating. I'm not being histrionic. The book is a gigantic exercise in temperance. And worse, it reads as if it's written by a fourth grader writing a book report the night before. If you remove the fluff, self-promotion, and incoherence, the book is twenty pages long. Even that's too generous.
Please don't buy this book. Save your money.
1 of 4 people found the following review helpful.
Build Your Beverage Empire
By Norberto Menegazzi
It is a very profetional edition for the people who are in a realy business, Thank's for Jorge and his team.
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